What is a Guest Articles? if you are new to blogging and wondering what guest articles really are then read this article to know more about the guest article and other factors related to guest articles.
What is a Guest Articles?
Here’s a common query we get from clients: What is the definition of guest Articles? What distinguishes it from an ordinary blog post?
A guest Article is a piece of writing that is published on another person’s blog. When you write something on your own blog, it’s called a “post,” but when you write something on someone else’s blog, it’s called a “guest.” Guest posts are effective reputation marketing tactics for a variety of reasons, including getting your brand acknowledged and appearing in branded search query results. However, the majority of individuals utilize them to insert backlinks. However, guest postings are misused, as we’ll discuss later in this essay.
You are a ‘guest author’ if you have found someone else’s blog to blog on. We’ll assume you’re doing it to spread the word and gain a link to one of your own web pages.
The fundamentals of guest Articles
Here are a few pointers on how to write a guest article that you should be aware of. There is a wealth of information regarding this issue on the internet, and we’ve given links to a number of useful resources at the bottom of this page. But first, let’s go through the fundamentals.
Important Points to Keep in Mind When Writing Guest Posts
- The content of guest posts must be well-written. People, like search engines, are becoming more selective.
- They must be relevant to the discussion. To get the most out of them, people must want to read them.
- People should feel compelled to share them on social media. Readership grows as a result of sharing.
- Outbound links should be useful and relevant to the content of the page. The anchor text for the links is correct.
- Posting on sites that plainly post a lot of guest content isn’t a good idea because the links are almost useless.
Who is qualified to write a guest article?
A guest post can be written by almost anyone, but only a select few are capable of writing one that goes viral. In general, you can’t “make” a post go viral. It does not, however, have to go viral. To create traffic and link juice over time, it only needs to be informative, on-topic, and well-written.
An excellent guest post is relevant, on-topic, and of varying lengths. The majority of guest blogs are between 500 and 1000 words long, but some experts, such as Neil Patel, believe they should be far longer. It’s closer to 2500 words. According to data, having more material on your website increases your chances of ranking high in Google results. Check out this post about SEO-enabled posts for a full review of how to write a post for both people and search engines.
It’s sometimes worthwhile to employ a professional to create guest posts because consistency is key. At the very least, once a week, and who has time for that? We do, in fact.
Ideas for guest Articles headlines
The following are some examples of common blog/guest Article headlines. These are intended to serve as a springboard for your headline invention:
- What exactly is …
- What to do…
- Suggestions for
- Illustrations of…
- Examples of the best…
- Advantages of…
- Alternatives to the template… [Process]
- [Product] vs. [Product] vs. [Product] vs. [Product] vs. [
- What to do about …
- What to do with …
- How to make it work…
- How to get rid of …
But, how many links?
If they aren’t important, put a zero next to them. However, if the links are relevant and helpful to the content, you must include the appropriate amount of links, which is not a predetermined number. “Will a link help the piece?” is the query. If it doesn’t, don’t include it, even if it’s a link to your own content. As you’ll see in the last paragraph of this post, quality matters.
However, if you still require a rule of thumb, one link from a guest post should be included in every 500 words. As a result, a 1000-word guest post could probably accommodate two or three links. Even if your guest article is fantastic, having too many links can make it feel spammy. Remember, it’s about the reader, not your linking requirements.
Guest posting’s extinction due to abuse?
Google’s Matt Cutts stated this in January 2014 “Okay, I’m going to say it: in 2014, if you’re utilizing guest blogging to earn links, you should probably stop. Why? Because it’s become a more and more spammy habit over time, and if you do a lot of guest blogging, you’re in some pretty awful company.” Is it true that guest posting has perished since then? Nope. However, to a considerable extent, web spam has.
We don’t believe that guest posting will ever perish on its own. Consider significant magazines that do not have contributors. However, as Google’s Rank Brain and other changes continue to roll out, the practice should become less popular.
There’s a whole business dedicated to compensated guest Articles
Paid guest posting has spawned an entire industry. An SEO guest post writer may produce thousands of pieces on a variety of topics for distribution on a variety of websites under numerous names. However, if Google utilizes stylometry to identify that author across multiple sites, it can then determine which sites are likely selling links in guest pieces. This is one of the strategies we believe Google’s Penguin update from 2012 employs.
So, if you’re going to employ guest articles for SEO, avoid sites that do it on a frequent basis, if not all of the time. Because Google’s Penguin algorithm upgrade happens in real-time, you’ll pay money but the links won’t count. No one, not even Google, and certainly not the individual who paid for the link, will tell you the link isn’t passing authority.
Google wants nofollow links in guest Articles
“If you’re giving the content/links, then those links shouldn’t be passing signals & should have the rel-sponsored / rel-nofollow attached,” Google’s John Muller stated in a tweet.
Google is effectively requesting that site owners who allow guest posts tag the links on their blogs with NOFOLLOW or a similar directive so that Google is aware that the link may not be fully trustworthy – even if it is.
Nofollow could have a negative impact on SEO.
How many bloggers use the nofollow attribute on outbound links will be interesting to see. Why? Because adding rel-nofollow to outbound links takes away a lot of the motivation for people to provide content to a site as a guest writer. Some people simply want to spread the message, but we’ve found that the vast majority of people who contribute to blogs do it in the hopes of receiving a link.
Why? Fresh, high-quality material is an important SEO indication. As a result, applying NOFOLLOW attributes to all links as a matter of course could negatively impact the blog’s Google rankings. Is this something we can be certain of? No. However, we believe it is possible in many circumstances.
All we can do now is wait and watch what happens.
Make sure to leave a comment if you have any quarries related to the Guest article.